Welcome to Checkout Optimization — your go-to source for expert strategies, data-driven insights, and proven techniques to streamline the checkout process and drive more sales. Whether you’re a product manager, UX designer, or e-commerce strategist, this blog unpacks what makes a high-converting checkout tick. From reducing cart abandonment to optimizing payment flows, we break down what works (and what doesn’t) to help you turn browsers into buyers with less friction and more finesse.